by Cynthia Renee Frazier.

With the increased use of mobile devices like the smart phone and internet enabled cell phone, potential clients are accessing the web in a new and more interactive way. Unfortunately, existing websites are usually not fit for mobile device display. In fact, a mobile user attempting to access your traditional website will most likely see an error page on their cell phone screen. That is, unless you have a mobi site. dotMobi or .mobi, also known as Internet made mobile, is a domain name extension that is used for mobile ready websites. With a dotMobi website, you can deliver content specifically designed for internet ready phones. The benefit of having a dotMobi site is that users know your content is mobile friendly. With a dotMobi site, you can extend your company’s reach by giving potential customers a simple and easy way to get information about your company and what you can do. You also create an opportunity for your company to capture sales that you might have otherwise lost.  

Tip:  If you are ahead of the game and you already have a dotMobi site, you can test the readiness of your mobile site at http://ready.mobi

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by Cynthia Renee Frazier.

Blogging is an easy way to develop an instant online community. Instead of a hard-sell technique you can use your blog to attract clients/customers by communicating useful interesting information.

To start:
1)    Choose a provider like blogger.com, livejournal.com, or blogspot.com.
2)    Select a template that fits your business image.
3)    Write a few short posts.
4)    Visit other blogs to build a blogging circle.
5)    Post a link on your website and tell everyone about your blog.With your blog you are able to deliver new content to your clients or customers and establish yourself as someone they will want to do business with.

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by Cynthia Renee Frazier.

There is a long list of benefits that come with hosting a Teleseminar. At the top of that list is generating leads, getting known as an expert in your field, product creation, and cash flow. In addition, a Teleseminar can be easy to host while adding a dynamic component to your traditional marketing strategies. To get started you’ll need what’s called a bridge line. Two great tools are Free Conference Call and Audio Acrobat. Now, ask yourself what is the purpose of the Teleseminar. Is it to teach a class or is it to conduct research, or is it to build your database? There are many reasons to conduct a Teleseminar. Some of the most common include build a platform, client loyalty,  and create a product. After you have selected a phone service and you know the purpose of the Teleseminar, follow the next few steps to hosting success.  1. Pick a topic of interest to your target audience AND that you are familiar with. Like any public speaking opportunity, you don’t want to ruin your credibility by talking about something you know little about. 2. Determine a format that will work best for your style of deliver. Popular formats include interviews, coaching, or lesson. 3.  Develop an outline or script for the call. Be sure to include a timeline. This will keep you on track. Calls under one hour work best. 4.   Market your event to your contacts via email. But don’t stop there. Just because this is a Teleseminar doesn’t mean you can’t use other marketing tools like sending out a postcard announcement or writing a press release. 5. Host the meeting, present your topic and record it for future marketing or sales opportunities. And most important than all, don’t forget to follow up after the event.

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