by Cynthia Renee Frazier.

With the entire buzz right now swirling around the President Elect’s pending high profile appointments like Secretary of State and Head of Homeland Security, there is one non appointment that hovers under the radar. Yet this non appointment has proven to be more critical and has generated more ROI than any of the appointed will likely produce. Before I get to that, let’s examine some of the accolades given to the campaign and now the transition. Consistent. On task. Single message.

Single message

With literally thousands of staff and thousands of volunteers, how does a leader get that many people to spread a single, uniform message? In a name, at least on the President Elect’s behalf anyway, that name is David Axelrod. His low profile job during the campaign and now through the transition – as I’ve heard him say over and over – is to make sure that everyone on the organizational chart understands the message and is able to share that message in the same way as the next staff or volunteer person.

Okay, so you may be thinking, what does this have to do with running a profitable business?  Everything! As I work with clients in my coaching practice on how to sustain profitability and grow their company, I find that many of them are not clear on their own message. Nor can they communicate a message out to their target market in a consistent uniform way. Sending mixed messages makes it difficult for a small business to attract and retain their most profitable customer.  This has a long term effect on the overall sustainability of the business.

A key element to communicating a single message is to know your unique position in the market. Communicating what distinguishes your company from all the others providing a similar product or service can go a long way to capturing the attention and subsequently the loyalty of customers who want to do business with you. Many of my clients come to me with a copy cat mentality regarding what makes them different. They state a position that may work for another company without thinking through how that position really applies to their own uniqueness.

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by Cynthia Renee Frazier.

The Oprah Winfrey Show is now using Skype to bring remote guests live into the show.

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by Cynthia Renee Frazier.

A recent report pointed out that Google may now be able to predict flu and disease outbreaks faster than the institution that has  been doing this for 60 years. How is this possible? In a word, search. Because of the vast number of people who search for key words in Google’s search engine,  information can be collected and analzed to determine not only what the outbreak is but where it is taking place. In addition, this same analysis can tell where an outbreak is headed. This allows for early warnings to be given, saving lives in a crisis. 

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by Cynthia Renee Frazier.

I’ve been online long enough to have tried quite a few strategies. The top three I start my clients on are article submission, press release submission, and submitting classified ads. Typically, these are easy to employ and can get great results. After we develop these three into a system, we move on to more sophisticated tools like SEO and new media.

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by Cynthia Renee Frazier.

Are you kidding? Yes. There are people who make as little or as much as their plan of action dictates. The key to making money online is that you must have a plan. Surprise, surprise, those who are successful at making money online do not engage in get rich quick activities. Instead, they take the time to study and learn, hire the best vendors, and employ solid strategies. Just as with the offline market, making money online requires quality products and services. Making money online also requires a marketing investment. The more you invest, the higher the return. 

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